Bliss Immobilier :
The Agency Cultivating Happiness in the Gers
A translation of the article in French by Forbes Magazine, see link below.
Founded in April 2017 by Karen Pegg and William Desvé, Bliss Immobilier quickly established itself as a standout agency in the Gers real estate landscape. Driven by strong values of transparency and creativity, the agency—still led today by Karen Pegg and William Desvé—sets itself apart through a distinctive approach: narrative descriptions, carefully curated photography, and personalised service. Specialising in unique and characterful properties, Bliss Immobilier attracts both French and international clients seeking authenticity and the particular lifestyle so typical of the South-West of France.
The Art of Storytelling: The Bliss Immobilier Signature
A former language teacher and published author under the name Karen Webb, Karen Pegg founded Bliss Immobilier in 2017 with ten years of real estate experience and a bold vision: to reinvent industry practices. The name “Bliss,” evoking happiness and a way of life, reflects the essence of the agency—to offer more than just a property, but a truly tailored experience.
What immediately sets Bliss apart in the market is its storytelling approach. Instead of the usual brief descriptions, the agency crafts rich, detailed narratives that tell the story of each property. This approach, directly inspired by Karen’s passion for writing—she is the author of Strangers in Paris—helps potential buyers imagine themselves in the home and feel its soul even before visiting.
This focus on high-quality writing is paired with careful attention to photography and website aesthetics, creating a uniquely immersive experience for visitors. This original approach has brought a breath of fresh air to the real estate world.
A Multicultural Team for Borderless Real Estate Services
Bliss Immobilier’s strength lies in the diversity and complementarity of its team.
William Desvé, Managing Director since February, brings his experience in international commodity trading and finance. The agency is also notable for the presence of Lissette King, a multilingual employee (English, French, German, and Spanish), who provides a warm first point of contact for international clients. The team also includes three sales agents with fascinating backgrounds.
Marc Neuhoff, a former professional fashion and media photographer in Paris, brings a sharp eye and literary sensibility.
Maria Lesaffre, with both Spanish and Parisian roots, draws on her expertise in tourism and boutique hotel management to deliver personalised service.
Marianne Fox, originally from England and a Gers resident for 30 years, leverages her background in English agriculture and 22 years of local real estate experience to provide tailored support.
This mosaic of talents and life experiences allows Bliss to deeply understand each client’s needs—especially those who, like many team members, have chosen to start a new life in the Gers. The agency also demonstrates social responsibility by taking on two apprentices in work-study programs.
Transparency and Human Warmth: The Pillars of Bliss’s Success
Transparency is the cornerstone of Bliss Immobilier’s philosophy. The agency has made the bold choice to hide nothing from its clients—even mentioning in listings not only a property’s strengths but also the types of buyers it wouldn’t suit. This refreshing honesty, combined with a warm welcome, has earned Bliss a loyal clientele composed of 50% Parisians and 50% foreigners (British, American, German, Belgian…) looking for primary or secondary homes in the region.
Bliss has also made the unusual decision not to display listings in a shopfront window. Why? To encourage conversation and personal interaction. The team invites clients to walk in, have a chat, and share their project. A display window limits not just the physical space but also creates a barrier—like a glass wall—between people. A potential client might walk away thinking the agency has nothing suitable, when in fact, they might already have the perfect property for them. Nothing replaces a face-to-face conversation.
Specialising in unique and luxury properties—mainly located in the Armagnac region, with prices ranging from €300,000 to €3 million—Bliss is preparing for its next chapter. Building on its success, the agency plans to expand the Bliss Immobilier concept elsewhere in France, rallying around its sincere and deeply human vision.
Even more innovative is the upcoming launch of a support service for administrative procedures—proof of the agency’s commitment to offering meaningful added value to its international clients. This new service will assist foreigners with settling in France, cementing Bliss’s role as a global and attentive real estate partner.
